India is an important name in the industry of fashion, today, all thanks to a number of very talented fashion designers. They have their own specialities, and each of them adds a different kind of freshness to fashion. One of the leading names in Indian fashion is that of Manish Arora, who has been running his own show since 1997.
Manish has a unique style as he uses patterns that are essentially very Indian and adds splashes of bright colours, to make them bright and quirky. He uses such patterns in the clothes of his fashion line. On one hand, his line includes Indian ethnic wear, and, on the other hand, it takes styles and completely Indianizes them with the patterns and colours characteristic to Manish’s collection, thus creating the perfect fusion.
Myntra, being one of the leading fashion and lifestyle shopping portals in India, has always thrived to bring the best to its customers. Recently, it has collaborated with Manish Arora, and broadened its customer base, as well as Manish’s, as Myntra now houses exclusive products designed by Manish who is known for his ‘Kitsch by Nature’ philosophy, i.e. he goes about his trademark randomness with colours and patterns without the need to please anyone’s demands or stay within the set boundaries of style. He is deeply inspired by the Indian heritage, and he uses clothes as a palette upon which he translates such inspiration with a contemporary vibe. The flattering silhouettes and whimsical use of colours is what makes his apparels so unique and is appreciated by fashionistas all over the world.
Myntra’s collection of Manish Arora clothes includes kurtas and churidar kurta sets, as well as leggings, trousers, dresses, tops and even T- shirts, all with the same kind of patterns and colours. The collection also has tablet sleeves. All these products are for women, designed, in a way, that captures the femininity and delicateness in the most appropriate way, and bring out the inner beauty of those who enjoy and appreciate colours and randomness. They are very Indian in nature, as well, and very classy in a quirky kind of a way.